Bigfoot Crew

Meet the Founders

Bigfoot Cider Co. didn’t start in a boardroom.
It started the way most good things do — at home, with curiosity, patience, and a belief that things can be made better when you care enough to do them yourself.

Brian & Kristina Wood

Brian and Kristina are the founders behind Bigfoot Cider Co. and the White Rabbit Project. Together, they’ve spent years building a life centered on craftsmanship, service, and community — and those values show up in everything they create.

Bigfoot Cider Co. was born from a simple idea:
cider should be something you enjoy drinking, not something you tolerate.
Less harsh alcohol bite. More balance. More intention. More room for creativity.

Every batch is approached the same way:

Thoughtful ingredients
Respect for the process
A willingness to experiment
And a refusal to cut corners

More Than a Cider Company

Brian and Kristina also founded the White Rabbit Project, a nonprofit focused on community care, stability, and long-term support for people who need it most.

Bigfoot Cider Co. and the White Rabbit Project exist side by side — one funding the other, both grounded in the belief that businesses can do more than just sell products.